Internet Marketing Academy

Learn, Do and Action

These days, when you open a business, you need a website — even if all your customers live next door. So does this mean you have to hire a web designer and start cranking out a handful of pages?

Maybe. But you can put together an Internet presence in just a few hours…maybe just a few minutes. Why would you want a fast and cheap solution? Here are some common reasons:

– You’re testing a market. You want to be sure someone will bite on your hook.

– You’ve got a big presentation and your site isn’t ready…and you’re smart enough to know an “under construction” site will cost you some credibility.

– You need a place to begin signing up subscribers before you create your product or invite clients to use your services.

The secret: You can get profile pages on Facebook, LinkedIn, and/or the “EzineArticles” site. You can also check out squidoo and ning opportunities. Your page will include your photo or logo, info about your business and a directory of all your ezine articles. You need three ingredients to make this option work effectively as a client attraction base.

First: You won’t want to send visitors to a site named after your profile’s sponsor. Instead, you choose a domain name that represents you. Your domain registrar (where you buy your domain name) should allow you to forward your “good” domain name to your profile page. If your registrar does not offer a quick and easy way to forward your domain name, find another registrar.

If you choose your domain name wisely you can keep this page even if you decide to go ahead with a full-blown website later. Some marketers refer folks they meet at live networking events to their profile pages. It seems more personal.

Just one caution: You don’t pay for these sites, so you are Subject to their policies. These sites can decide you’re one of the bad guys. It hasn’t happened to me, but some very responsible, respectable members have been restricted or suspended based on a glitch in the system or a false report.

Second: You need a freebie for visitors so they will be motivated to sign up for an ezine or e-course. So you will need a system to create a database of prospects and send them information via autoresponders.

Third: You need strong copy to send a clear message to your visitors. Explain briefly what you offer and why you are the best resource to solve specific problems.

And now I invite you to find out more by visiting http://www.makewebsiteprofits.com. Download my free report, 7 secrets of websites that really attract clients. From Cathy Goodwin, Your Website Marketing Coach. http://www.copy-cat-copywriting.com

The Magic World OF SEO

The content of a page is the primary thing that a search engine will look at when considering your site. Many search engines don’t even consider meta tags any more. Hidden text, once a main SEO technique, is not only skipped over by most search engines but can get your site banned by them today. The king of search engines, Google, will remove sites from its index if they utilize hidden text.

Content keeps people at your site. When people click on your site they either find something of interest and stay or they’ll leave. This decision is made within seconds. You either have things that people want to read or not.

Your index or home page becomes very important for visitors. It’s content is critical to be of high
quality. If you can’t come up with something to put on the front page of your site, hire a writer. Writers are there to create reasons for people to stay. They get paid for a reason, they are worth while.

Visitors on the web can never have too much information. Information is what the web is about. Search engines are there to help people uncover it. Information, content that is, tailored to your website’s theme, attracts visitors. Presented in bits and pieces that are easy to read and useful to your visitors, your content will make or break your site. The more interested in your website a visitor is, the more likely that they’ll stay a while, or more importantly, come back some another time.

“Borrowing” or “scraping” content word-for-word from other sites is not only unethical, it’s illegal because of copyright laws. Creating your own fresh, unique content is the best way to attract visitors and search engines. Remember that the most valuable web content is unique information that no-one can find elsewhere.

Another great method for delivering content is to provide RSS feeds from other sites straight onto your site. Many sites not only allow you but enourage you to put their RSS feeds onto your site. An RSS feed is basically an online news bulletin. If you use Yahoo, MSN, FireFox or Opera for your web browser, you probably already know how great RSS can be for personal use. Imagine having all of that content available on your web site without having to pay a writer!

When selling products and services, make sure that you have enough information about your product’s features. Include everything anyone could ever want to know about your product. If you are running an affiliate site, buy a few of the products that you are selling and use them on a regular basis. This will give you the opportunity to find out what their major selling points are and allow you to make them into featured products and provide high quality reviews.

Finally, arrange your content in a logical, easy to find manner for your visitors. A website that is easy to get around helps your visitors stay longer. Your content becomes not only unique but fun to experience. Make it easy for the reader to enjoy what you have created.

Article Source:- Directory Submission & Sexy Deepika Padukone

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